Client: Scion Hawaii Branding
Scion Hawaii Launch Campaign
We worked closely with Scion Hawaii well before its debut to ensure a fresh approach to its brand image and launch in the 50th state. The result, a one year brand awareness campaign that combined technology and creative edge with sponsorship of night club events and action sports exhibitions. The campaign continued well after the brand launch to make Scion one of the leading brands in Hawaii for the Generation Y market.
